Burberry Rejuvenates itself

Burberry refreshed a tired brand by going after the Millenial audience. Taking the brand into the digital era differentiated it from its peers while reaching out to a fresh-faced...

Selling To The Shopper

In a challenging retail environment, shopping centres and stores are pulling out the stops to grab whatever customer dollars they can before they are spent online. But that means...

Hands On The Reign And Reins

Popularity versus profitability could be a battle of wits. Understanding the relationship between the big global companies and the capital markets is what is needed in communicating with the...

Less Is More

Shell gives innovators of tomorrow a head start to address the global energy challenge with the Make the Future Singapore festival and Shell Eco-marathon Asia. By S. Sakthivel More bang...

Shopping For An Experience

What are customers looking for when they log on to make a purchase online? By S. Sakthivel What makes you happy when you’re shopping online? Besides getting a bargain, Singapore customers...

Fighting For A Cause

We are turning into a society keen to vent our frustrations via combat sports. Anything seems to be up for grabs, battering or bruising — from boxing to mixed...

Raffles Hotel In New Hands Again

In the ongoing rounds of international acquisitions in the hospitality industry, Accor Hotels swallows the Raffles, Fairmont and Swissotel brands in a US$2.9 billion deal. The three brands are...

Pass The Salad Please

In bringing salad to the forefront of his business, Daniel Desbaillets has embarked upon a bold strategy of pulling out all the stops and planting the roots of his...

Fair Value For Telco Customers?

Why do we pay for services we don’t make use of? OMGTel, which wants to be the fourth local telco intends to do away with bundling and other marketing...

Pumping Up The Sales

A new fuel boasting enhanced cleaning properties may give Caltex something to shout about, but it’s also vital for the petrol brands to keep investing in new products and...