STORM-ASIA

IT still boils down to delivering an effective campaign within budget. Rory Gallery, Chief Strategy Officer of Special New Zealand, an independent marketing agency, is realistic about what the client...

WHEN 23 million young girls drop out of school ever year because they get their periods, and are unaware of how to deal with it, there is a pressing...

MODERN marketing is a crossover between art, science, and technology. While individual wizards do exist, most of the best advertisements are a product of interdisciplinary collaboration; industry skills which inherently...

IN the built-up environment of Singapore’s busy central business district, the incongruous architecture of The Quadrant is a reminder that being different can sometimes serve as a pleasant reflection...

DO you really learn from your mistakes? How important is social media to your business’ success? How important is gut feel when developing your business blueprint? While there’s no fixed...

AS swiftly as it took off, Vistara — the Tata Sons/Singapore Airlines joint venture — has veered off on a different flight plan, winging into the sunset. Formed in 2013,...

I fired myself today. At least, according to the email I “sent” to myself.  By the end of the month I would have left my own business and the company would...

A SENIOR executive at a prominent tech company found himself struggling at work. James Liu  (not his real name to protect his privacy) encountered several communication breakdowns that hindered his...

COLLABORATION is the way forward for small art groups. This was the general consensus at the recent WED WEB CHAT — Crafting Your Own Niche organised by STORM-ASIA.COM. The five panellists...

THE usual admonishment for aspiring elite athletes is to always be a winner as nobody remembers who came in second. That was shot to bits at the ongoing Paris Olympics...