Leasing Suits An Asset-light Lifestyle
IN Singapore’s tightly regulated and heavily taxed car market, distributors have to turn to increasingly more creative ways to secure customers.
It’s no longer about an attractive price with a...
Hyundai’s IONIQ Tonic
WHEN Dyson pulled the plug on its conceptual electric vehicle business in 2019, that left a bruised gap in Singapore’s future business plan.
But Hyundai was quick to drive its...
Does Privacy Mean The Same Thing To Different Generations?
IN this era of ceaseless information flows, many of us live our lives in the digital world.
We share information about our achievements, holidays and relationships for friends and strangers...
Marketing — It’s Not Brave. It’s Sensible
IT still boils down to delivering an effective campaign within budget.
Rory Gallery, Chief Strategy Officer of Special New Zealand, an independent marketing agency, is realistic about what the client...
Keep The Young Girls In School
WHEN 23 million young girls drop out of school ever year because they get their periods, and are unaware of how to deal with it, there is a pressing...
Effie Celebrates Advertising And Marketing Excellence
MODERN marketing is a crossover between art, science, and technology.
While individual wizards do exist, most of the best advertisements are a product of interdisciplinary collaboration; industry skills which inherently...
A Happy Space For A Healthy Brain
IN the built-up environment of Singapore’s busy central business district, the incongruous architecture of The Quadrant is a reminder that being different can sometimes serve as a pleasant reflection...
Adapting Your Blueprint To Fit Your Business
DO you really learn from your mistakes? How important is social media to your business’ success? How important is gut feel when developing your business blueprint?
While there’s no fixed...
Airlines Benefit From Industry Turbulence
AS swiftly as it took off, Vistara — the Tata Sons/Singapore Airlines joint venture — has veered off on a different flight plan, winging into the sunset.
Formed in 2013,...
I Fired Myself Today
I fired myself today.
At least, according to the email I “sent” to myself.
By the end of the month I would have left my own business and the company would...