THE well-established car belt in Singapore has a mixed bag of buildings. While many have undergone renovation and rebuilding to varying degrees, the latest building sets a high benchmark for the other car dealers.
Eurokars Centre stands tall in the neighbourhood. The $106 million flagship facility of the Eurokars Group is not along the main road; hidden away discretely; a value appreciated by many of its clientele.
At 11 Kung Chong Road, the entrance is like walking through the iconic Pantheon grille of a Rolls-Royce Car with the Spirit of Ecstasy welcoming you from above.
At the official opening, Karsono Kwee, the Executive Chairman of Eurokars Group, recalled how he started the business, in 1985, with one brand and 20 staff.
Eurokars Group has grown into 11 brands in the region — Singapore, Indonesia, China and Australia — and employs 1,600 staff.
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Exclusive Cars
The new Rolls-Royce showroom is large enough to house a number of impressive exclusive models; from the Phantom Extended Platino to the Black Badge Cullinan Blue Shadow and the electric Spectre.
Art adorns the walls and exclusivity is evident from any angle in the fixtures, fittings and furniture. But so too state-of-the art digital and technological capabilities.
The Atelier, housing the samples of surfaces, finishes, leathers, embroidery and fabrics is one of the key attractions.
At the BMW Experience Centre a floor above, the feel is different.
The mainstay brand of the BMW Group, a relatively new acquisition for the Singapore market by the Eurokars Group, presents a trendy and contemporary feel. The various BMW grilles adorn the entrance, along with the latest models and an M section.
Stylish Interiors
On the office floors, your focus is drawn to the dramatic spiral staircase. Various meeting rooms and a trophy-laden board room reflect the taste of Karsono Kwee.
Further up are the workshop floors, including the other brands handled by the Eurokars Group, like Pagani and McLaren.
As Eurokars continues to refurbish its facilities, all the three BMW brands — Rolls-Royce, MINI and BMW — will make the corner of 29 Leng Kee Road the local satellite of the BMW Welt in Munich.
It’ll be interesting to see how the expensive landscape of motoring in Singapore continues to evolve.
