Italian car brand Maserati has switched distributors in Singapore, moving to Tridente Automobili.
Maserati, which is part of the Fiat Group (FCA), launched its new presence along the Leng Kee Road car belt with a lion dance at the feet of Komoco Holdings Managing Director Teo Hock Seng, Amaury La Fonta, General Manager Maserati South East Asia Pacific, and Nick Syn, Director Tridente Automobili.
Komoco Holdings built its reputation by selling the Korean Hyundai Pony, and added the Italian prancing horse of Ferrari, eight years ago.
Since 2010, Komoco has been representing the two Italian brands in Shanghai. In Singapore it also carries the Jeep, Dodge, Chrysler and Harley-Davidson brands.
With the arrival of the Maserati Trident, Komoco has taken the two Italian brands away from previous distributor Hong Seh, whose letter about the matter went viral. The letter stated the cost of setting up a facility along Singapore’s car belt, Leng Kee Road, was prohibitive considering the high taxes levied on cars by the government.
Maserati finally makes it to Leng Kee Road.
New Home For Maserati
At the launch of Tridente Automobili’s new showroom at 30 Leng Kee Road, Maserati’s regional office representative, La Fonta said that Maserati is being constantly upgraded to reinforce the brand’s positioning, and in line with its sporting heritage.
In the new showroom are the latest model range from Maserati — the flagship sedan Quattroporte ($489,800 for the V6 GranLusso and $699,800 for the V8 GTS), the sporty Ghibli ($399,800 for the V6 and $429,800 for the sports pack), the GT Sports ($589,800) and the SUV Levante ($419,800 and an additional $40,000 for the sports pack).
The Levante will be “properly launched” with two diesel models. There are discussions to have a petrol variant introduced in 2018.
The Levante will attract a new range of customers, including women drivers, La Fonta explained.
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Teo added that with its list of good customers from Ferrari, the new venture will appeal to Singapore’s discerning clientele.
With the economy dipping and many options for customers, “it’s how we position ourselves in terms of pricing, product and after sales”.
“We have to capture, captivate and enlarge our market.”
In the picture are (L-R): Amaury La Fonta, General Manager Maserati South East Asia Pacific; Teo Hock Seng, Managing Director Komoco Holdings; and Nick Syn, Director Tridente Automobili.