THEY may be a bit off the mark thus far this season, but having just pipped Manchester United to three points over the weekend, Chelsea will have something to smile about.
Another reason to be smiling is their ongoing commercial collaborations that are ticking along nicely, regardless of the team’s form on the pitch.
Chelsea’s collaboration with Swiss watchmaker Hublot has been marked by a Big Bang.
Following the launch of the Classic Fusion Chronograph 
Chelsea FC in 2016, this second watch was launched at Stamford Bridge, and marked by the presence of Cesc Fabregas, Danny Drinkwater, David Luiz and Alvaro Morata.
The 44mm stainless steel case and bezel are made of carbon fibre and blue Texalium. The blue dial includes the SW6 Fulham postcode, where Chelsea’s home stadium, Stamford Bridge, is located.
The strap is in black rubber and blue alligator with white stitching, and a stainless steel deployant buckle clasp.
At S$22,300 it will cheer you up as you cheer the Blues on. But there are just 200 pieces available
Hublot has partnerships with Pele, Dustin Johnson, Usain Bolt, and has some outstanding Ferrari timepieces — MP-05 Laferrari range.
The Risks
Partnerships of this nature can sometimes be double-edged swords. When things are going well, there’s always reason to pop the bubbly and celebrate the moment.
But when they take a turn for the worse, it could lead a sour taste all around. Athletes caught using enhancement drugs or in compromising situations tend to make their sponsors nervous. Take a leaf from the current situation in Hollywood to realise memories have become almost virtual in this era of instant global communication and social media camaraderie.
So, it would expect partners to be on their best behaviour and appreciate that they are enjoying a moment together.
Chelsea must be hopeful this season will allow them to celebrate with a Big Bang on and off the pitch. And that they will continue to attract more support as a football club and a business.
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