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The late Apple founder Steve Jobs was known to be a demanding leader, but his charisma and the brand he built served as strong draws that attracted talented and committed people to the company. With the recent launch of the iPhone 7 and its enforced changes — no more headphone jack — the concept of disruption and holding the brand’s leadership advantage continue as key drivers. Lucia Annunzio, President and CEO of the Center For High Performance talks to STORM about what draws people to leaders.