IT HAS often been impressed upon consumers that designing simply is not an easy task.
When developing a versatile but exclusive range of products to suit the needs of a varied but influential customer base, designers can often be caught in a tough situation.
Alex Innes, Head of Coachbuild Design at Rolls-Royce Motor Cars knows what this is like, but believes that listening to customers will often provide insights into the direction that products could eventually be developed.
In this chat with STORM-ASIA, he talks about the impact that COVID-19 has had on design and how generational shifts are influencing the shape of design.
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