Effective Communication — More Than Just The Message

communication for leaders

MANY of today’s leaders are not naturals. They are shaped and moulded into the personalities that you see on mass media and social media. 

Training and coaching are key elements that help them form positive impressions on the various platforms that demand a leader’s attention.

Radu Magdin, CEO of Smartlink Communications, has helped leaders sharpen their communication skills, across many industries, and primarily in the field of politics, where he has worked with presidents, prime ministers and members of parliament.

Radu, who hails from Rumania, is interested in bridging Asia and Eastern Europe. He has observed a shift from traditional bases of business power such as New York and London to countries like Dubai and Singapore, and would like to give his part of the world a bit more profile and prominence.

In this interview with STORM-ASIA, Radu talks about the challenges facing new leaders as they grapple with a demanding media scene where responses are required swiftly. He offers suggestions to cope with constant media presence and tips to tackle the negative aspects such as bad hats using deepfakes and malicious methods to create confusion and conflict.

In the following videos, Radu talks about the differing styles of leaders such as Rishi Sunak, Barack Obama, Volodymyr Zelenskyy and Lee Hsien Loong, but also notes the importance of couching the tone and delivery to suit the rank.

Communicating With Intent

The world is getting more impatient as information flows immediately in the digital age. This has put tremendous pressure on leaders to respond swiftly to issues that arise. How can leaders manage swift decisions while also dealing with the issue of deepfakes arising from such media exposure?

KISS and tell with emotion is Radu’s advice for leaders. Find out more in this video./vc_column_text]

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Virtual And Real Threats For Leaders

The rules of the past are still relevant today, but they need to be managed in terms of new times. 

Power and networks will still be an important aspect of leadership; understanding the hierarchy and alliances that will build on power bases.

These days you can’t be strong and relatively silent, you have to be consistently visible. But you have to manage this shift.

See also  Strange Times Call For Creative Communication


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