SOCIAL MEDIA moves swiftly as disruptors and generations push for more customised platforms.
The generations that grew up with Facebook and learned how to use it may find themselves left behind as the next generation looks to other platforms like Tik Tok and Snapchat.
It would seem the era of packaged information could be on the way out as immediacy and honesty become traits valued by a generation raised on communication from behind screens and via text.
BeLive is a live streaming app that brings a rough edge to communication, but ensures authenticity.
At the recent Keep It Going: By Design discussion on New Materials In Our Lives, Kenneth Tan, CEO of BeLive spoke about why broadcaster Mediacorp, which is trying hard to remain relevant in a storm of disruption, has taken a small stake in his business.
Need For Authenticity
Live-streaming allows BeLive to interact with viewers and Tan likens it to “virtual busking”. He says it’s “authentic” and allows live-streaming talent like Jun Lee, who was at the session, to connect better with the audience.
Increasingly, Tan sees more engagement with advertisers as products are trialled on platforms such as BeLive.
While making money is still the name of the game, it is not something Tan hopes will happen too soon. He has other objectives he hopes to fulfil.
Hear what he has to say in this video.
The event was organised by STORM.SG and panelists hailed from various industries: Mahendran Reddy, Deputy Director, National Additive Manufacturing Innovation Cluster; Audra Morrice, Chef and MasterChef Singapore presenter; ultramarathoner Abimanyu Shunmugam; and the CEO of BeLive live-streaming app Kenneth Tan.
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At the recent the Nth revolutioN, the discussions on The Good, The Bad And The Ugly Of The Future covered things technological but also focused on the quality of life in light of the changes that are thrust upon society.
Read more articles from the Nth revolutioN at http://www.storm.sg/keep-it-going/