Timbuk2 — Packed For The Journey

BUILDING a brand on one product can be viewed as challenging in this era of quick changes and easy distractions.

But for Timbuk2, it’s always been about the bags. Starting with messenger bags, the San Francisco-based company is still sticking to its core line, with variations along the way.

CEO, Patti Cazzato will persevere with the brand’s lines of bags, but will bring some new touches to it to cater to a broader audience.

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Timbuk2 has been in Singapore for 10 years, and the obvious trend is the desire for customisation, where it is the brand’s global leader. Could this be the path forward for Singapore’s retailers?

Cazzato talks about brand strategy, the importance of sticking to the plan and making use of all the retail avenues available.

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