THE luxury sector saw an increase in activity during the pandemic. As people were forced to stay home they turned towards pampering themselves and their cars.
Brinal Chua is a director of Autoclinic, a car tuning business.
He was pleasantly surprised by the spike in business for the exhaust systems, brakes and wheels his company distributes.
Brinal believes that building a strong community keeps his customers close to the brand. Although marketing on social media platforms yielded poor results, Autoclinic’s online community activities proved quite useful in expanding his products’ reach.
Autoclinic has been expanding its network into the region, which presents a learning curve Brinal is keen to navigate.
In the era of the electric vehicle how will a business dealing with the internal combustion engine accelerate ahead?