The Public Has A Louder Voice And Wider Reach With Social Media
MANY of grew up anticipating the smart smack of the newspaper hitting the floor every morning, then racing to see who would be the first to grab it before...
Charge Of The Electric Estate — BMW i5 Touring
THE touring, in all its various monikers — estate, wagon, station wagon, shooting brake — has embraced its status as the unlikely frontrunner for many brands.
The former workhorse has...
Your Digital Footprint Is Being Followed!
WHILE many may be concerned about their digital privacy, most are blind to the scope of threats, and digital consumer protection standards that are not yet globally comprehensive.
Digital platforms...
Leasing Suits An Asset-light Lifestyle
IN Singapore’s tightly regulated and heavily taxed car market, distributors have to turn to increasingly more creative ways to secure customers.
It’s no longer about an attractive price with a...
Hyundai’s IONIQ Tonic
WHEN Dyson pulled the plug on its conceptual electric vehicle business in 2019, that left a bruised gap in Singapore’s future business plan.
But Hyundai was quick to drive its...
Does Privacy Mean The Same Thing To Different Generations?
IN this era of ceaseless information flows, many of us live our lives in the digital world.
We share information about our achievements, holidays and relationships for friends and strangers...
Marketing — It’s Not Brave. It’s Sensible
IT still boils down to delivering an effective campaign within budget.
Rory Gallery, Chief Strategy Officer of Special New Zealand, an independent marketing agency, is realistic about what the client...
Keep The Young Girls In School
WHEN 23 million young girls drop out of school ever year because they get their periods, and are unaware of how to deal with it, there is a pressing...
Effie Celebrates Advertising And Marketing Excellence
MODERN marketing is a crossover between art, science, and technology.
While individual wizards do exist, most of the best advertisements are a product of interdisciplinary collaboration; industry skills which inherently...
Adapting Your Blueprint To Fit Your Business
DO you really learn from your mistakes? How important is social media to your business’ success? How important is gut feel when developing your business blueprint?
While there’s no fixed...