HOW do brands build loyalty when the distance between buyer and seller is lengthening?
In the digital world, the acquisition of data has allowed businesses to be more human in offering services to their customers, reckons Aneesh Reddy, CEO of Capillary Technologies, whose company is a leader in the field of customer loyalty and engagement.
Stephen Krempl, CEO of Krempl Communications International, still maintains you have to learn to get along, communicate and lead as you make your way up the corporate ladder.
Aneesh and Stephen are the panellists in the WED WEB CHAT — Customers Facing Change, which traversed topics ranging from the advances made by AI, to the job opportunities opening up in this industry.
Between the two of them, Aneesh and Stephen have worked with a wide range of brands: KFC, Pizza Hut, Bata, PUMA, Starbucks and Motorola, among others.
This WED WEB CHAT is part of the Jobs 20XX: Work In Progress series of discussions organised by STORM magazine in partnership with OUE Ltd.
Watch some highlights of the discussion below. The full discussion is at the foot of the article.
Watch the full discussion of WED WEB CHAT — Customers Facing Change below.
Watch our previous wedwebchats: https://storm-asia.com/category/wed-web-chat/
If you have a topic that is of interest, or have someone who would make a good panellist with a thought-provoking perspective on a subject, please email firstname.lastname@example.org with your details and a short summary.