Effie Celebrates Advertising And Marketing Excellence
MODERN marketing is a crossover between art, science, and technology.
While individual wizards do exist, most of the best advertisements are a product of interdisciplinary collaboration; industry skills which inherently...
Adapting Your Blueprint To Fit Your Business
DO you really learn from your mistakes? How important is social media to your business’ success? How important is gut feel when developing your business blueprint?
While there’s no fixed...
Airlines Benefit From Industry Turbulence
AS swiftly as it took off, Vistara — the Tata Sons/Singapore Airlines joint venture — has veered off on a different flight plan, winging into the sunset.
Formed in 2013,...
I Fired Myself Today
I fired myself today.
At least, according to the email I “sent” to myself.
By the end of the month I would have left my own business and the company would...
Coach Your Leadership Back On Track With Neuroscience
A SENIOR executive at a prominent tech company found himself struggling at work.
James Liu (not his real name to protect his privacy) encountered several communication breakdowns that hindered his...
The Hard Art Of Crafting Your Artistic Niche
COLLABORATION is the way forward for small art groups.
This was the general consensus at the recent WED WEB CHAT — Crafting Your Own Niche organised by STORM-ASIA.COM.
The five panellists...
Who Struck Gold?
THE usual admonishment for aspiring elite athletes is to always be a winner as nobody remembers who came in second.
That was shot to bits at the ongoing Paris Olympics...
AUSBRUCH Brings German Music Theatre To Asia
THEATRE director Heather Tan was drawn to the relatively obscure art form of German opera at an early age.
Her experiences behind the scenes in Singapore theatre led to further...
Expansive Images From Cramped Spaces
The devil and the delight lurk in the details of Rajesh Kargutkar’s art.
The Mumbai-born artist spent his formative years in the cramped quarters of the chawls — the dense...
TEST TEST TEST, Or Things Will Break Down
THINGS break. That's a well known and fully understood fact of life.
Even the best-designed systems will fail at some point.
Look at my favourite spacecraft, NASA’s (National Aeronautics and Space...