Marketing — Tricks Or Treats?
Marketing, that ever growing business tool, has invaded many realms in business due to the vagueness of its domain and the extensiveness of its reach.
Trying to get a grip...
More Screen Time In The NEUE KLASSE Of BMW Cars
IN keeping with the basics of motoring, BMW is emphasising a core element of driving: Keep your eyes on the road and your hands on the wheel. At least...
I AM___ A Question Of Identity
who’s come from a relatively stable family environment would look upon I AM___ with some concern.
It’s about life on the other side of the tracks, a host of perspectives...
War Tales From The Battlebox
LIVING in fear, as sirens wailed and the dark spectre of another invasion loomed, how did those directly affected in the battle for Singapore react?
Was there a sense of...
Hyundai Takes A New Road With Avante
THE seventh generation of the Hyundai Elantra takes a sharp turn for the better. At least visually.
Revamped to keep pace with the rest of the motoring world, and inspired...
Joy And Sorrow At The European Film Festival
THE award-winning French film Lost Illusions is a stark reminder that organised society, at any period in time, doesn’t like its order messed with.
The closing film of the European...
The Bee’s Knees
WHEN you are up against a US$40 billion counterfeit industry, consumers have to be very sure what they are getting is the real thing, especially if they are paying...
The Lesson Of 2020
2020 has reinforced the lesson that less is not necessarily more.
Less is, well, less. But the lesson learnt is that you can live with it.
In some instances, less has...
Rough And Ready Future For Singapore Film
THERE'S a sense of the hobbyist running through the short films that are being presented as part of the 7th National Youth Film Awards (NYFA) Conference, currently on at...
Sharp Sounds
THE Sharp brand is known for developing many products in more than a century of doing business.
From its mechanical pencils, which started the brand, to radios, televisions, air purifiers,...